When Kuwait Swings

An awarded campaign for the first private radio station in Kuwait, Marina FM; though a bit old, it is worth being posted, as we believe it is one of the very few memorable creative communications --within the Kuwaiti market-- you could remember without having to squeeze your mind.
Althoug some, if not many would say 'OOOH cliché!' because of the use of the towers, a typical Kuwaiti landmark, nonetheless, visuals are catchy, original, fun and light and end up reflecting Marina FM's spirit.

Agency: Memac Ogilvy
CD: Eli Bou Chaaya